Ash&Ivory – Brand Strategy & Creative Direction

Our branding team signed the full strategy for Ash & Ivory — from the creation of the brand to its commercial journey.

We developed the concept, identity and creative direction with a future-driven approach that merges tradition and innovation.
All content was created with the support of AI tools and ongoing research in behavior, design, and technology.

At Prata, we build brands from the ground up — with strategy aligned to product, image, and sales.